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About UsTim Koba, PhD, PES, CES
Founder, Principal My vision has always been to help others reach their full potential. This ongoing interest in creating, acquiring and sharing knowledge led me to the University of South Carolina to complete my PhD in sport management. I research and teach financial management in sport, organizational effectiveness and the business of sport to achieve success on and off the field. My career started as an athletic trainer and strength coach specializing in athletic development. From there, I worked in sports medicine and developed relationships to grow the reach of the program. My interest has been in growth, evolution and data to reach new heights. Part of my interest included athlete, coaching, parent and professional education on cultivating athletic success. An interest in business, finance and organizational effectiveness led to an ongoing pursuit of knowledge. Now, I view my role as the creation, acquisition and dissemination of knowledge. As an Assistant Professor of Sport Management, I train students for a successful and meaningful career in their passion area of the sport industry. In an ongoing effort to prepare for that success, we partner with local organizations to solve problems. This allows students to gain real-world leadership experience with communication, development of initiatives that achieve objectives, evaluation of success and presenting their plan to community stakeholders. |
Who We Are |
Tim Koba is a highly credentialed and certified professional who attended SUNY Cortland for athletic training. As an athletic trainer he understands injury mechanisms, prevention strategies, rehabilitation, reconditioning and risk management. As a strength and conditioning coach he understands how to develop fitness and apply it to specific goals. Combined with a PhD in sport management, his understanding of the sport industry is broad and inclusive.
Currently, he instructs classes in sport finance, strategic management, organizational behavior and marketing bringing his experience and knowledge to the forefront in educating future professionals. His unique journey through the industry has provided him an understanding of the needs of the workers at the field level, and the needs of the organization at the strategic level to achieve success. |
Our History |
After suffering an injury in High School, Tim decided to enter the athletic training profession and get a start in sport. Currently, he participates in multiple outdoor pursuits including hiking, mountain biking, skiing, climbing and continues to be an avid fitness enthusiast.
In addition to his personal athletic activities, he is a fan of the business of sport; how they generate revenue and how they make decisions and how they plan for future success. It is this interest that he relies on to work with and assist organizations in achieving success. He has partnered with small businesses to create their value proposition, articulate who their core consumer is and utilize financial information for decision making. He, and his classes, have also partnered with organizations to utilize data in decision making, develop sponsorship proposals and create strategic initiatives. |
OUr Approach |
A background in athletic training, fitness and management provides three areas of competencies that when combined provide a dynamic perspective of performance.
Athletic training involves understanding risk, working to decrease known risks, evaluation, rehabilitation and reintegration along with communication. Fitness and strength involves assessment, planning and progressive programming, evaluation and incremental improvement Sport management involves strategic and financial planning, organizing, leading and evaluation. Problem solving is then understanding the environment, the objectives and creating programs to create or enhance a competitive advantage, implementing that program, utilizing ongoing evaluation and making adjustments to achieve specified objectives. |