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Finger Lakes Athletic Consulting: The Blog

Conference Revenue

8/18/2023

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There have been some recent changes to the collegiate conference landscape as universities are moving from one conference to another.
When graphing out the average and median revenue that was generated by the football programs, the picture becomes more clear.
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More revenue provides universities with more financial resources to spend on attracting athletes. Since, there are restrictions on athlete pay, revenue is allocated toward paying coaches, administrators and on facilities. With the SEC and Big10 dominating the revenue, the other conferences are at a visible financial disadvantage. The same picture emerges with median revenue by conference.
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This financial disadvantage means that universities who are competitive in their conference are not receiving as much as they would from another conference. This provides an incentive for switching conference. It may also foretell the change from five power conferences to fewer as those financial resources become even more consolidated over time.
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