Intro to Market Research

A few weeks ago I had the opportunity to give a presentation to local entrepreneurs on conducting market research. The goal of market research is to identify a need for a product or service and who would be interested in the purchase of that product or service.
For people that are looking to go into business, this is a very important step in the process. The summary of that presentation is below, as well as links to data and what a comprehensive market research project looks like.

intro_to_market_research.pptx
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